ROYAL CONSERVATORY OF MUSIC
Website Landing Page & Google Display
THE "RCM" EFFECT
The Royal Conservatory of Music / HAFT2 Inc.
PROJECT DETAILS
The “RCM Effect” campaign was the result of the combined effort of myself and a team of experienced graphic designers, and brand strategists with the primary goal of bringing more traffic to the Royal Conservatory of Music’s website during the launch of their new Violin Series.
PROJECT SCOPE
Website Landing Page and Google Display Campaign
PARTNERS
Royal Conservatory of Music & Haft 2 Inc.
CALL TO ACTION
The campaign was designed to be advertised on social platforms and Google Ads meaning that the content needed to be noticeable, and effective at communicating value to the viewer. The purple violin image became the star of the campaign, maintaining consistency across all elements of the campaign. Google display ads present unique limitations for businesses to have their voices heard. The campaign was first designed in the square format then applied to the various google display formats. (ex. Banner,Leaderboard, etc.)
LANDING
PAGE
An effective landing page is a key component to increasing the conversion rate of a campaign. To ensure that the buyer journey was cohesive and seamless our team designed a landing page that aimed to deliver all necessary information in the viewport upon load. If the viewer of the site needed more information they could conveniently find it by scrolling further down the page. Statistics, selling features, and summary of the series were all front and center with a “buy now” button to conclude.
PROJECT OUTCOMES
Increased Website Traffic
Peaks in Social Media Engagement
