HOUSE FITNESS GYM
Free Training Session Promo Social Media Campaign & Poster Design
House Fitness
House Fitness / ITDESIGN
PROJECT DETAILS
As the only Cross Fit gym located in the heart of downtown Peterborough, House Fitness relies on their strong brand strategy and identity to facilitate a culture that keeps Cross Fit enthusiasts returning time and time again. To support the creative development of an advertising campaign that promoted the opportunity for members to trial the gym’s personal trainers House Fitness required assistance in creative development using their existing brand identity.
PROJECT SCOPE
Poster designs, and social media posts, drawing off existing branding and campaign strategy
PARTNERS
IT Design, House Fitness
SOCIAL MEDIA
The main platform for promoting this campaign was Social Media, where the gym had the largest following. Fortunately, the gym’s existing brand identity utilized a combination of elements that honored solid design principles allowing for a natural and flexible application of the elements to a digital form. The foundation of the design is the harmony, created by using a variety of gritty textures and layering to impose a shallow sense of depth that would be visually comparable to collage pieces. With supplied imagery and a halftone photoshop plugin, the look was easily cascaded across a variety of posts. Additionally a typographic system that was developed using systematic contrast by manipulating form, scale, depth, and colour resulted in a design that made the call to action evident and intriguing.
POSTER DESIGN
Isolating the elements of a brand’s visual identity means that a change in format or medium is very objective and simple to navigate. The increased space of the poster format allowed for more specific information to be added which would be applicable when advertised inside the gym. By mimicking the composition of the social media posts the poster maintains a consistent visual identity while incorporating the new information in a way that feels familiar and natural.
The addition of a QR code made looking into the promotion easy for gym goers who typically have their phones with them while they work out.
PROJECT OUTCOMES
Seamless Brand Integration
Increases in Program Enquires
